D7.1 Executive Summary
This document serves as the base document for project communication and dissemination activities with detailed planning for the Year 1 dissemination plan. Updates to the content of this document and reporting on dissemination conducted will be provided in the project reporting surrounding project reviews. To create the MAS2TERING dissemination strategy, the best practices and guideline documents from commission services have been considered. Project launch actions are complete (press release, logo, webpage) and the project is now implementing its strategy and approach for project long communication and dissemination activities.
Highlights of the MAS2TERING approach, strategy and plan to dissemination include:
- Deliberate linkages to the call topic intent of facilitating conversations, collaboration, joint publications and joint services between utilities, DSO and telecoms
- Construct on top of 5 project pillars that shaped the STOs and project work program. The creation of project key messages to support and communicate those pillars
- The use of an Advisory Group to broaden the project’s channels and outreach potential and linking the AG strongly to four thematic project workshops
- The leveraging of partner organization resources with respect to communication and dissemination
- Clear mechanisms to track and assess the project strategy and approach
- Continues dialogues and updates across the project length across various dissemination tools and channels
Dissemination is conducted within project WP7 under the leadership of GDF who is supported by R2M, CU and CEA with dissemination roles and responsibilities as part of the project management structure. All partners are involved in dissemination and it links to all parts of the work program.
D7.1 Table of Contents
- Executive summary
- Table of Contents
- List of figures and list of tables
- 1 Roles, Approach & Resources
- 1.1 Leadership
- 1.2 Scope, Context and Development
- 1.3 Development Resources
- 2 Branding & Approach
- 2.1 Project Launch Fundamentals
- 2.2 Project Key Messages
- 2.3 Linkage to the Work Program
- 3 Communication & Dissemination Tools and Channels
- 3.1 Project Level
- 3.2 Partner Level
- 3.3 Assessment metrics, goals, and reporting
- 3.3.1 Assessment metrics and goals
- 3.3.2 Dissemination Reporting
- 3.4 Expanded Remarks on Tools and Channels
- 3.4.1 Constructing a media contact list
- 3.4.2 Appropriate Venues for Project Dissemination
- 3.4.3 Tracking and Analytic Tools
- 3.4.4 MAS2TERING Flipboard magazine
- 4 Exploitation Oriented Dissemination
- 4.1 Stakeholder Segmentation
- 4.2 Venues and Channels
- 4.3 Stakeholder Group Contact List
- 4.4 Partner competencies and expectations
- 5 MAS2TERING Year 1 Dissemination Plan
- 5.1 Project Level
- 5.2 Partner Level
- 6 Conclusions
- Annex A Review of relevant dissemination venues
The consortium is aware of and using key commission resources from FP7 and from the ICT group regarding communication and dissemination activities. These include (amongst others):
- Communicating EU Research & Innovation – A guide for project participants
- Quick Dissemination Guidelines for FP7 Projects
- A presentation that lists the FP7 Key Messages as part of the Communication Strategy for DG RTD 2007-2013 (Slide 8)
- The ICT Programme Communication Best Practices webpage
For quick reference for the future use by consortium partners in preparing dissemination activities, the FP7 Key Messages are:
- EU-funded research improves our quality of life.
- European research is responsive to the needs of the general public.
- R&D creates incentives for growth, jobs and better quality of life. (Europe 2020)
- EU-funded research is more effective than research carried out nationally.
- Collaborative EU research will save money.
- FP7 is one of the world’s biggest research programmes yet with a total budget of over €54 billion for a period of 7 years.
- FP7 delivers knowledge, which is Europe’s best resource.
- Europe needs more private investment in research and the EU’s research programme has considerable success in attracting new funds from the private sector.
In H2020 dissemination “principles are maintained, with new emphasis on open access to research publications and experiments with open access to other results.” The biggest EU Research programme ever (H2020) aims to:
- Strengthen EU’s position in science
- Strengthen industrial leadership in innovation
- Address major societal concerns
- And realise the ERA
Best practice for strategic communications have been identified by the EU as:
- Targets, audience and message clarified before deciding on the media
- Creative people plan to achieve desired outcomes
- Objectives are clearly defined
For quick reference for the future use by consortium partners in preparing dissemination activities, the following commission service communication channels are highlighted:
- Projects & Success Stories: Published at http://ec.europa.eu/research/index.cfm
- Press Releases, News Stories & EU Magazines: Assistance provided in writing and published on http://cordis.europa.eu/news/home_en.html
- Video: Video/newstrory creation services and publishing on FUTURIS at http://www.euronews.com/programs/futuris/
 Available at http://ec.europa.eu/research/social-sciences/pdf/communicating-research_en.pdf accessed 23 Nov 2014
 Available at http://cordis.europa.eu/fp7/ict/components/documents/communication-and-dissemination-guidelines-a4.pdf accessed 23 Nov 2014
 Available at http://ec.europa.eu/research/health/pdf/event05/josefina-enfedaque-02_en.pdf accessed 23 Nov 2014
 Available at http://cordis.europa.eu/fp7/ict/participating/communication-best-practices_en.html accessed 23 Nov 2014
 Available at http://www.darma.dk/upload/INORMS_files/M1a_Hartwich_H2020_RfP_general_31-01-2012_svi.pdf accessed 02 Dec 2014
 Available at www.arcade-project.org/wp…/PP-för-forskningspresentation-på-KI.ppt accessed 02 Dec 2014
 Available at http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf accessed 02 Dec 2014
This document has provided the structure and framework for MAS2TERING communication and dissemination activities. It is a base document and to be a living document that sharpens, assesses and provides reporting analysis during an in the project periodic reports. The governance aspects and resources for dissemination are provided and are intended to serve as reference as partners prepare dissemination materials. Assessment mechanisms, goals and targets are documented to include a dissemination event reporting template the partners should use to help capture the impact of project outreach.
- Dissemination tools and channels for communication and scientific dissemination are listed.
- Stakeholder groups and venues for exploitation oriented dissemination are provided.
- A detailed plan for Year 1 dissemination is listed.
- A detailed Year 2 dissemination plan will be provided in Periodic Report 1.
- A detailed Year 3 dissemination plan will be provided in Periodic Report 2.
- A plan for the use and dissemination of the foreground (PUDF) will be provided in the Final Report and draw on D7.5 as input.