D7.3 Executive Summary

This document describes the strategy related to project press releases and provides the first press release associated with project kickoff as the first example. This first press release was published prior to the first workshop in Venice on 17 October, 2014 and as such served also as public announcement and simultaneous call for attendance. A second press release has been generated dedicated to the Venice Workshop. It is the project’s strategy to develop quality media contacts along the project’s length such that journalists can follow the project and attain synergy for dedicated coverage when appropriate. As such, with our first press releases we are paying attention at how we release it, how we can generate a media contact list, and how we can attain synergy across multiple venues. This has begun with this first effort by contacting cordis commission services for advice on content generation and release venues, by soliciting partner media contacts and by investigating the possibility to use a professional distribution agent such as media release and website. The Dissemination Plan deliverable, delivered in November, 2014, will further present the approach and strategies at large for dissemination and communication activities to include press releases.

D7.3 Table of Contents

  • Executive summary
  • Document Information
  • Table of Contents
  • List of Figures and List of Tables
  • Abbreviations
  • 1 Purpose and Strategy
  • 1.1 Approach
  • 2.1 Development and Publication Methodology
  • 2 Initial Partner Distribution Channels
  • 2.1 Diffusion Roadmap and Tracking
  • 3 Initial Planned Planned Press Triggers
  • 3.1 Year One
  • 3.2 Year Two
  • 3.3 Year Three
  • Conclusion
  • References
  • Annex Press Release Content
  • A.1 Press Release in English Language
  • A.2 Press Release in French Language
  • A.2 Press Release in Italian Language

D7.3 Highlights

The simple process employed by MAS2TERING to generate press releases is as follows:
Generation: R2M works with the consortium partner closest to the news event to ensure they are following the approach in Section 1.1 and also to stimulate the habit of generating communication
Validation: Once drafted, the PR is validated by R2M, the dissemination WPL and Project Coordinator.
Translation: Consortium languages are English, French and Italian. If the project finds an end user outside of these languages, translation can be accommodated.
Distribution: Press releases are then “released.” A key to “press release success” then becomes to have quality PR release channels and contacts that begin to follow the project. This process starts with
our first press release. Channels we are investigating/using are:

  • Consortium partner media contacts
  • Consortium partner dissemination channels (webpages, social media, social media groups and platforms)
  • EU Media Services
  • Commercial press release service
  • AG networks and channels
  • Targeted channels related to smart grids, the green economy, ICT and sustainability

Publication: After distribution we can publish on venues we control (our webpages) and then check venues we do not control (media contacts). When possible, success involves following up to see where items were published, with what impact, and where we can build upon success. Figure 1 is a graphic depiction of the development process, and is repeated for each project milestone.


D7.3 Conclusion

This document has provided the approach, methodology, initial channels of distribution and planned triggers for the MAS2TERING project press releases. In Annex A, the first press release is provided
with translations across the three consortium languages. Overall, MAS2TERING will make press releases an active part of the project dissemination and communication strategy.

D7.3 Download Link